In a little over three decades, Brittany Ferries grew from a single ship freight operation exporting agricultural produce to England, to being the sole operator of cruise ferry services from Britain and Ireland to France and Spain. The company was transformed into one of the most respected brands in the travel industry in a short space of time.
The author draws on interviews with former senior directors and their teams in the UK and Ireland to tell the inside story of how Brittany Ferries grey from a cause to a brand.
Chapter List:
- Founders' Vision
- Introducing Professional Management
- A Second British Port
- Opening to Spain and Ireland
- Towards a Sound Financial Footing
- On to Caen and Cherbourg
- A Channel Islands Venture
- Bretagne - The Game Changer
- Preparing for the Bretagne
- Enter the Barfleur and Normandie
- Securing the Val de Loire
- Restructuring to Survive
- Change in a New Millennium
Well illustrated throughout with colour photographs, maps and advertising material. 384 pages.